SEARCH ENGINE OPTIMIZATION (SEO)
Search
engine optimization (SEO) is the process of improving the
visibility of your website or specific web pages in search
engines through the "organic" or "algorithmic" search results.
THIS IS NOT PAY-PER-CLICK advertising. This is a way to
increase your website placement through strong web development,
submission, link sharing, and other forms of optimization.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Other forms of search engine marketing (SEM) target paid listings, like Pay-Per-Click (PPC) campaigns. These can be very costly and offer minimal results.
Search Engine Optimization may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This, combined with Social Media Marketing, can dramatically increase your sales.
Why does a company need Search Engine Optimization?
As of January 2011, there are 273 million websites and over a BILLION web pages!
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